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I It has recently been brought to the attention of city staff that here are problems associated with the current naming of West Cleveland Service Drive within the City of Roseville. Several recently established new businesses have indicated that their clients have experienced difficulties in locating them on this frontage road. Upon contacting existing established business, it was clear that these problems have been encountered for some time. In addition, city staff I have spoken with have expressed some concern over the use of the name `Cleveland' on this service road which is easily confused with Cleveland Avenue on the east side of Interstate 35W. Of special importance is the confusion of the road naming from a public safety response perspective. Businesses have also indicated that there is a Lack of clearly posted signage that leads to a compounding of the problem. The city has recently incited representatives of businesses facing the frontage road to meet to collectively decide on a new, unique and appropriate name for the road between Long Lake Road at the south end and the crossing under the Interstate at the north end. All parties agreed that there should be a unique name assigned. it was also recognized that there would be some difficulties for existing businesses to incorporate the address change. The meeting resolved that staff would continue to work with businesses in adopting a new name in the most reasonable manner to all parties. Upon reaching a decision on the new road name and following City Council action on this issue, city maps and databases will be modified and all relevant external authorities will be notified.