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02-13-1 09:22AM FROM TO 16124902292 P.05 -2 (b) while multi-community lodging tax arrangements have the potential of generating eater revenue and therefore greater tourism d evelo: amt impwt the communities fam the possibility oAhe revenue bcing used to bencfrt one community at he expense of the others, (e) Several oommunities have atternE;ed to increme the lodes tax percentages to obi mi .onal levels, more importantly,not because they bad,worthy uses for the funds but mouse the tax was imposed upon a category of people who had io voice in the oommtniity� i.e.,non-resident vial' ors. 4. The revenue generated by this lodging tax; provide one of the resources neces&%y for Roseville to develop its tourism and overall business e� anamy. This money alone,however,will not provide the vision, perati and s� neee -smy to sa d m today's w mpetitive envira=ent. 5. The RCVS backed by its overseeing Bc ird of Directars must be empowered to jdkmfify,appropriately report and propose action with rot ard tAD both the"gths weaknesses of the tourism resoum=in Roseville. Successful develepr=a and promotion is based upon accurate aplsal. I lave worked in and with many eonmw ides throughout the world. I have yet to find one where the residents fully appreciate their own c )mm unity- I fully endorse the honorable ihtenfion of eville's proposed legislation, i.e., e(gnomic develu through tourism development and promotion. Nevertheless, one of the outcomes you should expect is than the cities of Roseville will also benefit via an increased app-eciation of what they have. As residents we need to be 0 d of the pwb,lakes,retail areal ac.,emibilit and lifestyle of our WMMUnity.. Pronwfional a iforts to attract visitors have wed value i: that they athwa us l IV 7+ Tom development promotion are pry good Fomentation"'terms but they can be problematic in specific applications. I trust you gill agree that apprbpriate research and madketing acdvides are wined under these words. Tot risrn developmot and promotion include much more the desig in of hares and b si:es. Indeed, an inventory of Role's tourism r��,community titWcs towards tourism a id the opmms op of cmTmt visits may be the gtarfing point for the R vB. !ice to ffie proowding observations,th ire am u odun&y many definitions of tourism,tourism development and tourism promotion. V'bile it is possible to consult a dictionary for preen meanings, i o reality suceess will depend upon t_e piss of best negotiation. In sha rt, TOTAL P.05