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PROPOSED MARKET FEASIBILITY ANALYSIS <br /> Overview <br /> The following defines the analysis that will be done for the development of <br /> a market feasibility study for congregate housing and assisted living a fternati ves <br /> for seniors in the Roseville, Minnesota area. <br /> Deft nttion of Market Area <br /> The market area will be defined based an data collected about the area <br /> regarding travel patterns for use of retail and health care services in the area as <br /> well as the market area for use of existing health care services. <br /> Demo ra hic and sooi o-E on omi c Analysis of Market Area <br /> The demographic and socio-economic data that impacts the potential <br /> need for senior services including congregate housing/assisted living <br /> alternatives will be completed. This includes assessing the existing and <br /> projected population for the target market as well as living arrangements and <br /> income levels. our firm has on-line access to a national data base system which <br /> carries population estimates for 1 997 (with the 1990 Census data as a baseline) <br /> and projections for 2002 for any area in the United States, and the system <br /> enables us to develop detailed 'Income and economic data regarding the senior <br /> population in the given market area. Any type of geographic base can be used <br /> for the data including a geographic area defined by streets and highways rasher <br /> cities townships or counties. This data forms the basis for demand <br /> tl�ar� � <br /> projections, and the data source has consistently been accepted by financial <br /> a <br /> organizations. <br /> 2 <br />