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Regular City Council Meeting Monday, September 19, 2011 Page 8 they choose, where growth is anticipated, and how it fits in with what is currently available and what needs to be enhanced. Mr. Trudgeon opined that the "Navigating the New Normal" was a great place to determine what the future would bring. Mr. Trudgeon noted the dominant factor played by Baby Boomers in eve- rything currently happening and projected to happen in society; as well as that of the Generation Y group born from the late 1970's to mid-1990's and their radical and different points of view of work and lifestyles; in- cluding predicted trends in their interest in remaining active and wanting to return to the central city or inner-ring suburbs rather than the outer sub- urbs to be where the action is; and their interest in non-traditional senior housing. From that perspective, Mr. Trudgeon opined that Roseville was very well positioned with their current marketing efforts, even though it was too early to determine the results of that marketing at this point; but encouraged additional discussion and review of the City's relevancy to re- generate the entire community, neighborhoods, schools, and businesses over the next decade as those shifts become available. Mayor Roe noted similar references to that effect in the articles included by staff in the agenda packet materials. Mayor Roe noted that he'd found those articles very interesting and encouraged the public to check them out on line. Mayor Roe opined that the cyclical nature of those trends was what the community needed to focus on in order to handle those changes as generations cycle through, as had been previously preliminarily dis- cussed by the City Council. Mr. Trudgeon advised that staff did not have solutions; but knew that the City needed to be aware of those trends and attempt to adapt as indicated. Mayor Roe concurred, opining that developers were following those same trends and they would look to meet the demand as indicated. Councilmember McGehee opined that the demographic information was vital to avoid the City losing ground; however, she noted that the City was currently heavily-invested in senior housing; and further opined that the development market had a tendency to push the same type of develop- ments, and that instead the City needed economic diversity. Mayor Roe noted the business information provided on types in the com- munity, and noted the current diversity, including technical and profes- sional jobs, even though so much emphasis was placed on retail jobs. Mayor Roe opined that this lack of recognition of those types of business- es may be due to their limited impact on City services, even though they