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j1I Market Research 9", r f:, 7e Maxfield Research Group has uxdertaken market researrh for the 140 senior pied to be built on the ad site, The senior population and base i` Raw" and the study wn as a wholz . me vary stmg In addition* a market feasibility =4 for the 90 units of Assisted Ud eras completed in a joint effort by Senior Innovadon, Inc, and Presbyterian Homes of Minnesota is December of 1� at the request of NorthwGStern f The Assisted LWing project would be a ' residential alternative to a nursing, r and old be a non - licensed facility providing retirement apartment livb on design m k0cations for the lirail elderly. The social comic stag indicators of this showed a strong need for this type Of service in Roseville. All similar housing in the RosevOle arse was npletely f led and each •facility had .lists of those in mod; SJte Corneud Rdail and acmurOy wrizes, important a is to senior housing sites, are in close pxo4mity to the subject site. Rosedale Square is within wAing distance and includes all of the ne*hborbood goods and services important to seniors. A major grocery store r s), store, several hair salons, clothing sure, photo 111my card shop, liquor store, optical and clotbiny store are all located in this shopping center. In addition, Rosedale Center, a regional shopping mall of more than one million square feet, is located in the northwest quadrant of H4hway 36 and nell; , Avenue, less than one and one -half miles south of the subject site. Two churches (Advent Lutheran and Centennial Methodist) and several city parks are bated within one -half fo the subject site. The Fainicw cnior Center (serving Roseville and parts of surrounding communiti) is located on County load B mat two and one -half miles from the tee. III Based on the subjw sites aces and vW"Mty, its convenient Location near neWhborhood retail goods and services, as wrl other community services and churches, we the site is an excellent one for senior l ous g. The only drawback is the traffic lovel on Snelling Avenue, which can likely be m,gated bar landscaping to soften the transition betwn this major transportation corridor wd the planned residential use. Tie traffic, howver, is a plus for the motel site. M*61 CcOdLwa Data on the nun- -^.r of senior households on both Rosevi& and the study area iadieates that %iffystrong grog z occurred in the 1's and that growth wW continue in the logs, RoseviHe " fore =a to add 9W senior hounholds and the study are is forecast to add 3, senior houscholLt. between 1990 and 2000. This increase points to robust demand for senior housing, not including any pent=up demand that e*a today for seWor lousing. Existing senior projects in the study area had only one vast unit at the time of the survey. Since the sic stir projects in the market area represent a variety of senior housing types (from projects offering few services to those with many services included in the rent), the cates acceptance of, and need fort housing geared to the different market sep3ents within the avcrall senor housebold base.