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<br />Signs �which have letters or graphics, mounted directly, on a wall in- such a way as to be
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<br />without a, frame shall be permiotted to exceed the, normal sine r,equ,i I rements by 40 percent.
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<br />Sign Setbacks: 30 feet
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<br />There are a number of basic prMciples behind the City's, current regulations regarciiing signs
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<br />:T, butsiTiess, &stri�vs.
<br />The first Principie, is tha,ti, size of a, sign is related to type of use. B-1, and B-11B businesses are
<br />typicaBy smaller businesses,, thus they are allowed smaller signs. B-2, B-3, and Shopping
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<br />Center businesses are larger and more land M'tenszve, thus they are permitted more signage.
<br />The second, Principle is, that wall signage Ls related to building size. A, large wall can "absorb"
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<br />g flated as a percentage of wall si i ze. In
<br />ore s gnage than a small wall, thus wall, sins are riegL
<br />other wo�rdsi, build ffig mass determffies, the amount of wall signage.,
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<br />Tb,e third principle involves the street that, the business fronts upon. Larger si i gns, are
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<br />allowed oin roads With higher speeds, and 4, or rn,iore lanes. This isli because at faster speeds, a
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<br />larger, si i gn is needed M order to get the attenti i on of a passenger 'in an automobile.
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<br />Too many of these signs
<br />The Size of many of these signs, are too, large
<br />These signs, produce clutter
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<br />SoWtion #1
<br />Assign, a total amount of' square footage, per street frontage for, each type of use. The
<br />business can decide where the allowed square footage, would go, however, square footage
<br />would be limited if it I's place on a pylon signigi See Table below.
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