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MET <br />=0 <br />r M <br />i 61 Mi <br />Signs �which have letters or graphics, mounted directly, on a wall in- such a way as to be <br />Is a <br />without a, frame shall be permiotted to exceed the, normal sine r,equ,i I rements by 40 percent. <br />., MR isAmn <br />Sign Setbacks: 30 feet <br />14 1,11 Wo" 9*3 no] ViRl 0 *m*tlq R1 v 41 h"ON4 <br />a 9 1116 4 <br />There are a number of basic prMciples behind the City's, current regulations regarciiing signs <br />0 <br />:T, butsiTiess, &stri�vs. <br />The first Principie, is tha,ti, size of a, sign is related to type of use. B-1, and B-11B businesses are <br />typicaBy smaller businesses,, thus they are allowed smaller signs. B-2, B-3, and Shopping <br />9 <br />Center businesses are larger and more land M'tenszve, thus they are permitted more signage. <br />The second, Principle is, that wall signage Ls related to building size. A, large wall can "absorb" <br />41 <br />m i <br />g flated as a percentage of wall si i ze. In <br />ore s gnage than a small wall, thus wall, sins are riegL <br />other wo�rdsi, build ffig mass determffies, the amount of wall signage., <br />0 v di 41 1P <br />Tb,e third principle involves the street that, the business fronts upon. Larger si i gns, are <br />1i <br />allowed oin roads With higher speeds, and 4, or rn,iore lanes. This isli because at faster speeds, a <br />8 16 Mi v <br />larger, si i gn is needed M order to get the attenti i on of a passenger 'in an automobile. <br />11 <br />I TO 2 W* UN MV j � 0 v 11INVIN, 1 *1 * yj OZ <br />Mi <br />Too many of these signs <br />The Size of many of these signs, are too, large <br />These signs, produce clutter <br />Q*1*711 1111 W <br />0 161-9 <br />SoWtion #1 <br />Assign, a total amount of' square footage, per street frontage for, each type of use. The <br />business can decide where the allowed square footage, would go, however, square footage <br />would be limited if it I's place on a pylon signigi See Table below. <br />