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TO: C,ity Council <br />FROMew Steve Sarkozy, City Manager <br />4 <br />BACKGROUND&: Cility Council comments and results of the Community <br />Survey identify traffic as a significant issue in the City., In <br />0 <br />response, staff and the Engineering Consultant firm of BRW have <br />developed a proposal to address various transportation and related <br />coIIcerns,., <br />PROP10SAL: B,RW ',has, been selected, by staff, based on their national <br />)$1 1$1 <br />r,eputa,t,lon, on traffic related issues.i BRW is one of three florms <br />a <br />whose, qualifications and selection were the subject of previous <br />0 <br />City, Council, reiview, consistient with policy, <br />The proposal, involves four elements of' study. <br />A. Short-range 'Traffic Operational Improvements <br />DESCRIPTIONI: Idientify and prioritize low cost, <br />ely implemented traffic 'improvements such as turn <br />easi <br />lan,es F s ignal synchronization, etc. <br />B,EN'EF'ITS: Improv,ed, traffic flow and safety,, <br />Ble, Longi-range Transportation Plan <br />DESCRIPTIONI: Prepare triaffilc forecasts to develop <br />Transportation Mastier Plan, <br />BENEFITS: Integrate transportation, land use, and <br />mi 0 <br />econlom,ic development plans and priorities. <br />Ce Traffic Forecasting Model- <br />DESCRIPTION: Development of' a computer model of the <br />City,Is, transportation network. <br />BENEFITS:- Provide's an accurate assessment of traffic <br />impacts of future individual development pro]ects,. <br />a <br />RECOMMENDATION: City staff' recommends this project. We believe' <br />it is! important for the,. ciolmmunityl, and, timely as it-I.Will become <br />keiy element of' the Compriehensive Pilian'. I <br />