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X's 0 r i arks and Recreation Needs Assessment Experten PARKS AND RECREATION SURVEY (2007) Des Moines, Iowa Leisure Vision conducted a Community Attitude and Interest Survey during November and December of 2007 for this city of 200,000 persons to establish priorities for the future improvement of parks and recreation facilities, programs and services within the community. The survey was designed to obtain statistically valid results from households throughout the City of Des Moines. The survey was administered by a combination of mail and phone. Leisure Vision worked extensively with City of Des Moines officials in the development of the survey questionnaire. This work allowed the survey to be tailored to issues of strategic importance to effectively plan the future system. In November 200T, surveys were mailed to a random sample of 4,000 households in the City of Des Moines. Approximately three days after the surveys were mailed, each household that received a survey also received an electronic voice message encouraging them to complete the %1.11 survey. In addition, about two weeks after the surveys were mailed, Leisure Vision began contacting households by phone, either to encourage completion of the mailed survey or to administer the survey by phone. The goal was to obtain a total of at least 800 completed surveys. This goal was accomplished with a total of 822 surveys having been completed. The results of the random sample of 822 households have a 95% level of confidence with a precision of at least +/-3.4%. "When you hire consulting help you expect a return on your investment. In our case with Ron Vine, his research continues to deliver, as we make informed decisions. yl Don Tripp, Director DON TRIPP,, DIRECTOR Department of Parks and Recreation City of Des Moines, Iowa Leisure Vision Needs Assessment Experience - I I