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Approximately 10 days after the surveys are mailed out, extensive phone follow-up is conducted <br />either to encourage completion of the mailed survey or to administer the survey by phone. This <br />approach allows us to target specific demographic groups that may not have responded to the <br />mailed survey to ensure that the demographic distribution of the sample matches the actual <br />composition of the community. It also allows us to check and compare survey responses for <br />both mail and phone to additionally check on the accuracy of the survey., <br />Leisure Vision and our parent company ETC Institute have administered surveys in many <br />communities across the United States where a high percentage of the population does not speak <br />English as a first language. As a result, we are sensitive to the importance of ensuring that non- <br />English populations are properly represented in the survey. Leisure Vision has conducted <br />numerous bi-lingual surveys across the country. <br />Leisure Vision recognizes that quality control will be critical to the overall success of the project. <br />If the City's decision makers do not believe that the survey data are accurate, the results of this <br />study will have little value to the community. <br />The project's success, in many ways, will be dependent on the management of data collection <br />and processing activities. Although it is important to ensure that high standards of quality are <br />maintained during all tasks in the project, failure to achieve these standards during the data <br />collection and data processing portions of the project will jeopardize the overall success of the <br />prof ect. <br />Leisure Vision has an ongoing quality assurance program in place. This program has been <br />developed and refined through our experience with hundreds of studies that involved the design <br />and administration of surveys. Our quality assurance program is directly monitored by Dr. <br />Elaine Tatham,, President of our parent company ETC Institute. The program is designed to give <br />clients "error free"' results,, and all employees at Leisure Vision are directly involved in the <br />la <br />Vision Project Ap�p�roach .4, <br />