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l <br />REQUEST FOR COUNCIL ACTION <br />Date.- 9/08/08 <br />Item No..- 5.a <br />Department Approval.- City Manager Approval <br />m. <br />AL <br />Item Description.- Acceptance of the 2008 Minnesota Recreation and Parks Association "Award of <br />Excellence" in Management Strategies for the Roseville Cedarholm Golf <br />Course's Five-Year Marketing Strategy <br />I BACKGROUND <br />2 The Minnesota Recreation and Park Association (MRPA), annually presents an award for notable <br />3 projects and programs of excellence. This year Roseville Cedarholm Golf Course has been selected as <br />4 an award winner in the Management Strategies category for the Roseville Cedarholm Golf Course's <br />5 five-year marketing strategy. The marketing strategy was created in order to increase rounds played at <br />6 Cedarholm by enhancing the marketing efforts from a simple, local print ads to larger- outreaching <br />"7 media involving radio, internet, and full-run major print ads. <br />9 Diane Evans,, a representative from MRPA will be at the meeting to present the award. <br />I ('.); POLICY OBJECTIVE <br />"I'll Roseville Cedarholm Golf Course policies and marketing efforts have been designed to reward present <br />12 golfers and to encourage new golfers. This includes offering a variety of interesting and unique <br />13 opportunities to individuals, families, businesses and groups. <br />14 <br />15 City departments attempt to work with business and citizens to increase interest and levels of participation <br />16 and provide the highest quality of services, programs and facilities at reasonable costs. <br />I 7 FINANCIAL IMPACTS <br />I None <br />19 STAFF RECOMMENDATION <br />20 Staff recommends the acceptance of the Minnesota Recreation and Parks Association Award of <br />2 1 Excellence for Roseville Cedarholm Golf Course's five-year marketing strategy in the Management <br />22 Strategies category. <br />23 REQUESTED COUNCIL ACTION <br />24 Motion authorizing the acceptance of the Minnesota Recreation and Parks Association 2008 Award of <br />25 Excellence for Management Strategies for Roseville Cedarholm Golf Course's five-year marketing <br />26 strategy. <br />27 <br />Page I of I <br />