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Roseville, MN - Official Website Page 5 of 22 in all sectors indicated they would, or might, support such an increase. In those households with children, at least 80% indicated they would, or might, vote in favor; again, if those improvements were those for which they expressed a preference. Based on national comparisons, Mr. Vine advised that a 15-18% level of support was a decent number, and it was preferred to see at least double of that (40%) supportive of a referendum prior to any educational efforts. Mr. Vine advised that Roseville's results were comparable, and showed a lot of consistency throughout the City. Mr. Vine advised that the results indicated that, if it was the community's goal to bring in families with young children or to get people moving into Roseville as a destination community, the indicated responses seemed to indicate community-wide support. For those respondents stating that they were not sure or would vote against such a referendum; half indicated it was based on them not supporting any additional tax increase, which was comparable nation-wide; and for those who may support it for a shorter number of years, most stated that they would require additional education or information on such a request before making a firm decision. Related to the community's level of support for state legislation for a local option sales tax for residents and non-residents purchasing goods in Roseville, those respondents not supportive were at 32%; those somewhat supportive were at 26%; very supportive at 18%; and those not sure at 24%. At the end of the presentation, Councilmembers and Mr. Vine discussed various indicators for further clarification. Councilmember Johnson sought clarification on Question 19 related to the 140/0 undecided on a tax increase; with Mr. Vine advising that this percentage was lower than normally seen, and based those results on the awareness of residents, based on the education and information currently before them as a result of the Master Plan process, making residents more informed that normal. Councilmember Pust questioned answer parameters and distinctions between ""might vote in favor" and "not sure" and those responses indicating that they also may become a %Xmight vote against),/ vote; and in the City Council's analysis of answers, whether those categories of"not sure" and "might vote in favor" should be one (1) category. Mr. Vine advised that this question was also discussed with the Commission, and noted that it was not unusual for the "might vote" category responses to end up with less than half of those voting against in the end; however, he did suggest caution in that analysis; noting that a respondent's feelings may be strong at the time of the survey, and while they may support some things, they may not vote in favor of a referendum. Mr. Vine reiterated that support would depend on which projects were chosen for a referendum, how important they are to the public, and the total dollar amount on the budget, in addition to the amount of education done about such a referendum: its purpose and expected consequences. Councilmember McGehee noted that Leisure Vision had done surveys for the Cities of Edina and St. Paul, and questioned if he could share any information on how Roseville compared with them as local communities versus nation-wide results. Councilmember McGehee also questioned if Mr. Vine had results available of the online survey; why the firm had chosen households only from voter lists, and how many households that may have eliminated. Mr. Vine advised that neither Edina nor St. Paul surveys were based on a potential referendum. And their usage of parks was not as high as Roseville, even though they each had traditional park facilities and services. Mr. Vine noted that in St. Paul, the purpose of their survey was based on three preferences: the zoo, swimming pool operations, and their strategic plan; however, he reiterated that none went before a voter election. Regarding the online survey, Mr. Vine noted that was a city function and that his firm was not involved in any of that data; and advised that Leisure Vision had not http://www.cityofroseville.com/Archive.aspx?AMID—&Type—&ADID-1 125&PREVIEW—YES 7/25/2011