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2 September 1961 <br />PLANNING REPORT <br />.ASE NUMBER# 81 =1331 <br />-APPLICANT: .Hess Kline <br />LOCATION. West- of Long Lake Road, Between County <br />Road C and C -2 <br />ACTION REQUESTED * Vakianc a to Sigh Size <br />r - <br />PLANNING CONSIDERATIONS <br />1� The applicant has purchased an existing Fiat agency in the Metropolitan <br />Area and has added that line of car manufacturer . to his Volvo agency on <br />Long Lake Road, A previou's variance- was approved to allow the construction <br />of a "Kline Volvo" • sign on the south side of the building. You v�i1l note <br />that this sign does_ not face the street, but is visible from Long Lake Road <br />inasmuch as the parking area serving the building is on the south side. <br />2, When initially discussed with the staff, the applicant proposed to put <br />the Fiat sign above the overhead . door , betw' een the words "Kline" and <br />llvolvo'p -s This would have placed it out of line with the other letters, <br />and we therefore suggested that it would be mere- appropriate to place <br />the sign under the Volvo as currently proposed. <br />The new sign is 100 square feet in area and thus, an additional variance <br />of loo square feet would be required. <br />3. The ordinance states that a sign on a building, fronting on a major <br />thoroughfare (Long Lake Road) , can be loo square feet or four percent <br />of the building area on which the sign is placed. Four percent of the <br />building area is 151 square f eet . In addition, the sign may be enlarged <br />one -half square foot for. each foot of distance the sign is placed from <br />the center of the roadway. This would add an additional - 2 square feet <br />producing a total sign allowance of 234 square feet, Thus, the sign as <br />located can be 2.3 times the loo square feet normally allowed -, if the- sign <br />were placed on the front of the structure. The total sign in this case <br />will be 500 square feet with the additional of the proposed loo square <br />foot sign. It would appear, however, that given the existing location <br />and size of the original sign on the structure that the proposed addition <br />would be reasonable. <br />4. The applicant has applied for and received a temporary permit (3 o days) <br />from the Building Department. This was dome with the understanding that <br />if the variance is not approved, or modified, that the sign would have to <br />be adjusted depending upon the outcome of the variance application <br />