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ONGOING BEYOND 2012 <br />The next 12 months of the campaign will demonstrate success in p- <br />lined plan will be developed based on the results that ensures c <br />advertising. While at this point, it is hard to estimate the ov <br />consecutive 12 months are: <br />- Website maintenance - $1,500 - $3,000 <br />- Ad placement - $15,000 - $25,000 <br />- Online advertising - $5,000 - $7,000 <br />Consulting fees will decrease substantially, as much of the ongo <br />by the RHRA staff. <br />21 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />