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� ,, Deceirzber- 3 , � 975 PLAN�IING REPORT C�SE PlUf°tBER = APPLICA�T: LQCA�I- I ()N : ACTION REQ�3�STED : PLANNI[vG COIVSiDERATIi}�d5: 1. � 940-75 Hess Kline, 2775 HZgh�,vay 35ti�f har�h ��orth o F Gaunty Road C,�etvreen �ong �-- �alce F.flad and 3511 �see sfce-tch) Variance to Sign 4rdir�ance Hess Kl i ne � s the otivner ar�d a?eratc� of Kl i ne Ol dsmab-i 1 e and Vo7 vo's cleal ershi p. FEe 3 s currer�tly bui l c�i ny a neti�r Vol vo de�7 ersh� o on the west side o� Long l.ake Road for vrh-ich a sign has been approved, 4'4 feet in �teight L,rif:� 235 sc�tiare �Fee� in arei. T��a� sign ata; approved a� �the approx�i�ate size allolAred for freeti��ay ►ocations �•�hich the ordinance lists as a11o��g 44 feet high b�� 225 square fee�. The applicant naw proposes noi Lo constru�i. that sicn bt�t instead � prop�ses a sign 30 feet high by 72 snE�are fee� setback the required 30 fee� at the ne4�r bu�lding site (ti>>est of Lang Lafce Road) and a similar sign on the existing auto agency site (east ofi Long Lake Road), b5 feet fron� the freeway rigiz�-oF-�lay_ This locatior� would be 20 feet ti��est of �he existing "fline's ��ds" s�ign on tha prooerty. 3. 7he qUestion then, �s 72 sqaure �Fee� in area i nforins the staff tha� botit properti es , i n as agenc�es. ane of reaso�?abl e subs�i.i tu�ion, tt•;�c s�; ��s �Far one sign 235 square feet in area, P�r. Kline he i n�ends to n�erchandi se Vo� vo au'tomobi 7 e from rnuch as he is the otmer an� proprie��r of both 4. The si gn s� ze that t�roul d be al � oUred by ordi nance #'or the Vo� vo i s 100 square feet. The sign size a7io�•red on a freeway location is 225 square feet. In acldiL�on ta th�se pylon si7c accon�madations, a sign on the b�tilding equivaler�t to four percent af the front surface area up to � 00 squa�e fee-t i s ai 1 ot,retl on a major thorouc�;�fare �Long Lake Road) and a sign eq��al �o seven percen�t of the front surface area o� a bui 1 di r�g fronti ng on a freeu�ay ua tn i 50 square fieet -i s al 1 o�A�ed . An appropri ate ques ti an rr:i gf�t ti�tel T be r:hat addi �i onal square footage af sign -is �o be located an eittler bui�d�ng as a consideration in this var�ance propasai.