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June 5, 19i4 PL4NNING REPORT CASE NUMBER; APPLlCAN7: LOCATI ON : ACTION REQUEST�D: PLANNING CONSIDERATI4NS: 826-74 Long Cadillac, Inc. 2325 Priar Avenue North Roseville, Minnesota Northwest Corner of Prior Avenue and Highway 36 (See Slcetch) Variance to Number af Pylon Signs ]. The Long Cadil lac development occupies a parcel with 306 feet of frontage alang Highway 36 and 651 feet of frontage along Prior Avenue. The structure, begun in 1973 and completed this Spring, was designed and built with the intent of projec�ing a quality image with a greater emphasis on #he lack of "ciui'i'er" and excessive s'sgning on the building that is sometimes normal to the car agency bus.�ness. 2. The properiy is zoned "8-3", fronting on an expressway (Highway 3b), and thus according to the new sign ordinance would allow a sign equal to 5°In of the front elevation area of fhe building, 5% of the elevation on the side street (Prior Avenue) and a single pylan sign l75 square feet in area with a maximum height of 3Q feet. The existing pylon idenfifying the business has 10� square feet with a height of 25 feet, and thus, is cansiderably under the maximum allowed for the single pylon sign Qutharized . 3. The applicant proposes not to put any identification signs on the building itself as would be aliowed by the Ordinance, ln view of i�his, he is requesting permission to place one adckitionQl pylon sign near the southwesf corner of the praperty (setback at 30 feet as required) with a sign area of �40 square feei' and a height of 21 feet. 4. The existing sign identifies "Long Cadil{ac" ancf is located at the southeast corner of the property (properly setbacic from the right-of-way). The proposed sign would say "Cadillac--Used Cars".