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This revenue gives the city the resources to continue to do zero -waste events, support the <br />citywide clean -up events, continue to support compost ng in the city, and offer other additional <br />engagement and education opportunities none of which would have been possible if the recycling <br />collector kept all of the value to themselves. <br />In 2011, the City of Roseville enjoyed its highest revenue share since the program began in 2006, <br />with an increase of 65% over 2010 revenues. This gives the city an opportunity to invest in <br />recycling and additional zero -waste initiatives to draw closer to zero waste. The financial benefits <br />from Roseville's recycling program can be used to benefit the community even more. <br />Eureka Recycling shares the city's belief that the revenue received from the sale of the material <br />collected in Roseville should be shared back with the city. This will provide revenue to use <br />locally to maintain the low cost of the program for residents and to support other waste reduction <br />efforts of the city and its residents. More than $11.00 per household was shared back with the city <br />in 2011. Please see the "Next Steps in 2012" section of the report for Eureka Recycling's <br />recommendations on ways to engage residents even more. <br />The two -sort system consistently results in higher quality materials that are in high demand in the <br />markets, and thus have a higher value. Keeping paper and cardboard separate from bottles and <br />cans helps keep the glass and plastic from getting into the paper, which increases the quality of the <br />paper. This ensures that what residents put out to recycle is actually getting recycled to its highest <br />value, resulting in less resources and energy used to make products out of virgin materials. <br />Recycling the high quality paper that comes from Roseville residents back into high quality paper <br />allows that paper to be recycled more times than if it was recycled into lower quality paper. <br />Making newspaper back into newspaper is much better for the environment, and leads to higher <br />revenue back to the city. <br />The materials that Roseville residents set out each week are valuable. It required tons of natural <br />resources, a great deal of energy, and hours of labor to produce, and much of that value still <br />remains in the items after they are used. Recycling captures that value and renews it. This material <br />is highly sought after by manufacturers who want to make new products out of it. That market <br />for material generates billions of dollars each year in the United States alone. <br />3. The environmental benefits of Roseville's zero -waste recycling program <br />are significant. <br />Steady recycling in Roseville equals continued environmental benefits. Another important <br />component of Roseville's zero -waste recycling program is that these environmental benefits are <br />2006 Rev <br />2007 Rev <br />2008 Rev <br />2009 Rev <br />2010 Rev <br />2011 Rev <br />1st Quarter <br />$21,165.32 <br />$22,749.81 <br />$33,159.16 <br />$859.83 <br />$21,111.03 <br />$38,554.41 <br />2nd Quarter <br />$23,403.59 <br />$27,992.48 <br />$39,090.85 <br />$4,810.17 <br />$28,141.61 <br />$50,099.29 <br />3rd Quarter <br />$19,483.86 <br />$30,002.00 <br />$47,928.25 <br />$8,587.23 <br />$23,044.87 <br />$47,235.78 <br />4th Quarter <br />$22,661.14 <br />$343551.08 <br />$143170.61 <br />$153946.38 <br />$323448.84 <br />$363455.29 <br />Total <br />1 $86,713.91 <br />1$115,295.371$134,348.871$30,203.611$104,746.351 <br />$172,344.77 <br />Eureka Recycling shares the city's belief that the revenue received from the sale of the material <br />collected in Roseville should be shared back with the city. This will provide revenue to use <br />locally to maintain the low cost of the program for residents and to support other waste reduction <br />efforts of the city and its residents. More than $11.00 per household was shared back with the city <br />in 2011. Please see the "Next Steps in 2012" section of the report for Eureka Recycling's <br />recommendations on ways to engage residents even more. <br />The two -sort system consistently results in higher quality materials that are in high demand in the <br />markets, and thus have a higher value. Keeping paper and cardboard separate from bottles and <br />cans helps keep the glass and plastic from getting into the paper, which increases the quality of the <br />paper. This ensures that what residents put out to recycle is actually getting recycled to its highest <br />value, resulting in less resources and energy used to make products out of virgin materials. <br />Recycling the high quality paper that comes from Roseville residents back into high quality paper <br />allows that paper to be recycled more times than if it was recycled into lower quality paper. <br />Making newspaper back into newspaper is much better for the environment, and leads to higher <br />revenue back to the city. <br />The materials that Roseville residents set out each week are valuable. It required tons of natural <br />resources, a great deal of energy, and hours of labor to produce, and much of that value still <br />remains in the items after they are used. Recycling captures that value and renews it. This material <br />is highly sought after by manufacturers who want to make new products out of it. That market <br />for material generates billions of dollars each year in the United States alone. <br />3. The environmental benefits of Roseville's zero -waste recycling program <br />are significant. <br />Steady recycling in Roseville equals continued environmental benefits. Another important <br />component of Roseville's zero -waste recycling program is that these environmental benefits are <br />