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<br />KC <br /> <br />JONES LANG <br />LASALLE.. <br /> <br />Rosedale Center <br />10 Rosedale Center Roseville Minnesota 55113 <br />tel + 16516383553 fax + 16516383599 <br /> <br />W,Vi v. j oneslan glas aIle. co 111 <br />www.myrosedale.com <br /> <br />March 15,2006 <br /> <br />Mr. Neal Beets <br />City Manager <br />City of Roseville <br />2660 Civic Center Drive <br />Roseville, MN 55113-1899 <br /> <br />Dear Mr. Beets: <br /> <br />As a member of the Board of Directors of the Roseville Visitor's Association, I have <br />participated in nearly all of the discussions and the resulting RV A request that the City <br />Council consider renaming county currently designated by alphabetic letters. I concur <br />with the position of the RV A that it would be a move that would be more in line with <br />what we feel would be the appropriate image of Roseville: a vibrant, modern and integral <br />member of the Twin Cities Metro. <br /> <br />In my other local role as General Manager of Rosedale Center, a major fmancial engine <br />of the community, I see benefits as well. Rosedale is considered a super regional <br />shopping center due to its strong sales. However, it has been my experience that some <br />national retailers that we are trying to attract to Rosedale, upon hearing that we are <br />located with most access obtained from a road referred to as "B2," have initial concerns. <br />We have to assure them that the road is fully modern and carries the kind of traffic that <br />they want to be sure would afford easy access to Rosedale and their store. It is a <br />misconception I believe they form from the name of the road, one that we have tomake <br />an effort to overcome. As I am sure you can understand, with our $50 million investment <br />in The Plaza at Rosedale project that we are currently trying to lease, we would like to <br />deal with no more misconceptions than absolutely necessary. <br /> <br />Please feel free to call me to discuss, but consider me a supporter of this initiative. <br /> <br />Sincerely, <br /> <br />~J .' 0..! /~A;pL <br />lL!!"c&vv ?J~/""I. ~Y"'l~ <br /> <br />Rollin W. Hunsicker, CPM, CSM <br />Vice President/General Manager <br />Jones Lang LaSalle/Rosedale Center <br />