2012_0514_Packet as amended - Laserfiche WebLink

Home

chapter/section have been moved/eliminated, and comments regarding context and/or modified language for consideration. A clean version of the draft ordinance (no strike- out/underlining) has also been provided for City Council consideration. 2.0S1010.01-PF ECTIONURPOSE AND INDINGS While there is nothing inherently wrong with this section or the statements under each subsection, the Planning Division, through its research and discussion, has determined that a new purpose statement and findings will better reflect the City’s vision and/or values regarding signage in Roseville, and, in turn, provide better clarity. 1010.01: PURPOSE AND FINDINGS Purpose and Findings A. Purpose: The purpose of this Chapter is to create a comprehensive and balanced system of signs which will facilitate communication. It is the intent of the Chapter to authorize the use of signs which: 1. Encourage a desirable urban character. 2. Preserve and improve the appearance of the city as a place to live, work and visit. 3. Work to eliminate confusing, distracting, or dangerous sign displays which interfere with vehicular traffic. 4. Promote commerce. 5. Provide for fair and equal treatment of sign users. 6. Promote efficient administration of the sign ordinance through a complete and understandable sign ordinance. 7. Provide for eventual elimination of pre-existing non-conforming signs on a fair and equitable basis. B. Findings: 1. Signs are an essential element of any community. Their location, number, size, design and relationship to each other and to other structures have a significant influence upon a community's appearance and welfare, and a resultant effect upon a viewer's perception of the community. Signs serve a useful purpose in communicating a message, whether commercial or otherwise. 2. Where signs are not properly regulated, they contribute to visual clutter, confusion, aesthetic blight, and create an unpleasant impression. They may cause traffic hazards and impede rather than enhance commerce. In such situations, signs may fail to achieve their original objective of communication. Failure to appropriately regulate signs may adversely affect the public health, safety and welfare. 3. Property and facilities located within the public right-of-way, such as utility poles, benches, hydrants, bridges, sidewalks, traffic sign posts, and similar structures are not by tradition or designation a forum for communication by the general public. The city wishes to preserve these structures for their intended purpose, which is the safe, efficient and pleasant movement of vehicular and pedestrian traffic, and the safe operation of utility systems. 4. The regulations and prohibitions of the chapter are necessary to preserve items and structures located within the public right-of-way for their intended purposes, and to prevent the visual clutter, blight, and traffic hazards caused by signs. (Ord. 1359, 1-28-2008) PROJ0013_SignRegulations_RPCA_040412