1998 Residential Survey - Laserfiche WebLink

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VERY LIKELY . . . . . . . . . . . 6% SOMEWHA`I� LIKELY . . . . . . . . . . . . . . . 27% NOT TOO LIKEI_Y . . . . . , . . . . . . . . . . . . . . . . . . . . . . . . . . 19% NOT AT ALL LIKELY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29% DON'T KNOW/REFiJS�D . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Forty-eight percent expressed no interest, while twenty percent were uncertain. Likclihood of subscribing i'rom the City of Roseville was greatcr amon� city residcnts for f ve years or less, households containing children, forty-five to sixty-four year olds, collegc graduates, owners of homes valued at over $ I SO,OOO.Oa, over $50,000.00 annual income households and Precincts �ne, Two and Three residents. It was lower among 1�ousehoIds containing seniors, empty nesters, over sixty-five year o1ds, owners of homes valued at under $100,000.00 and undcr $50,000.00 annual income households. Summary and Conclusions The majority of residents relied upon local print media far their news about the City of Rosevillc. Fifty-eight percent regarded either the "Roseville Review," "Roseville Focus," or "the local newspaper" as their principal source of information about city govcrnment and its activitics. Eighteen percent cited the "city newsletter," and nine percent relied upon the "grapevine." Six percent used "cable television," while five percent relied upon "mailings." Overall, in viewing various communications channels, ei�hty-nine percent felt they had "adequate access" ta information about City programs and services. Ninety-one per�cent recalled receiving the "Roseville Newsletter" during the past year. Eighty- one percent reported "regularly reading" it, while eighry-two percent rated the newsletter as "very effective" or "somewhat effective." Both the reach and quality evaltaatior►s of the newsletter had impr�ved during the past eight years. Fifty-five percent of the households currently subscribed to cabie television. Across the entire city, twenty-four percent had watched telecasts of the Rosevilie City Council Mcetings during the past six yeazs. Similarly, thirty-one percent had watched public access and/or educational programs during the same time period. In considering local programming and public access opportunities in general, the typical cable ±elevision subscriber vvould allot $1.$6 c�ut of their monthly cable television payinent for Community Television Channel 15 and Government Access Channel 16. Thirty-three percent rated emergency assistance systems as the "most impor�ant" or "secend most important" service �which could be providcd through the cable tzlevision w�re. Twenty-iive percent prioritized education telecasts, and twenty-two percent each would place high importance on government telecasts or fire detection systems. if these new services were offered, f'orty-three percent reported they would be either "very likely" or "somewhat Iikely" to subscriber or to continue to subscribe to cable television. 108