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PREAMBLE <br />In order for Roseville, as an older first ring suburb, to provide <br />the quality opportunities that its citfzens deserve, and to <br />ensure the long term health and vitality of the City, it is <br />absolutely critic� that Roseville operate a very active, <br />aoaressiv�, innovat�ve and comprehensive economic_ development <br />program. Economic development is the engine that, in effect, <br />"pays the bills" and creates oppartunity for other City <br />activities. This premise is based on the following observations: <br />1. As a first _ring suburb, Roseville is at an extreme <br />comvet�ive disadvantaqe with new suburbs when competing for <br />desirabie developments. Redevelopment is much mora <br />diff icult and expensive compared to the vacant land <br />development in newer suburban areas. <br />2. Raseville, based on its strategic location, wili experience <br />some type of change but not necessarily that desired by the <br />City and its residents. It is absolutely imnerative that <br />the City pro-activelv pursue the type of h�gh quality <br />growth that is in the City's best interest. This is oppased <br />to letting lower quality, less desirable development occur <br />in a laissez-faire fashion. <br />3. Roseville must be willing to as6ume some risks. This will <br />insure that development is not only shaped in terms of <br />quality, but is also funneled into,prioritv qeographic areas <br />within the City, and that this de�elopment meets the City's <br />high development standards. <br />4. As a first ring suburb� Roseville cauld certaanly experience <br />chanqe that could be ite ne ative for the communitv. <br />Roseville must operate as an exempl_ar�, cuttin ed e <br />community with respect to econamic development. Raseville <br />must be a creative eader while ensuring the most effective <br />and efficient use of its development unds. <br />