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Goals and Objectives <br />of the <br />City Council <br />(As established through the Community -Based Vista 2000 process) <br />Economic Development <br />The City's economic future depends on cooperation among business, citizens, and government. <br />Job creation and retention, increase in fiscal capacity, and improvement of the quality of life for <br />Roseville citizens require the mutual efforts of all. <br />Council goals for economic development are to: <br />• continue to maintain a positive balance between residential and commercial /industrial land <br />use <br />• strengthen the business community, while decreasing the dependency on retail development <br />• retain existing business and attract new ones <br />• continue to redevelop the blighted commercial /industrial areas <br />Environmental Preservation <br />The City Council is committed to preserve and to protect Roseville's beauty, vitality and <br />serenity. The Council will work to ensure that development and redevelopment of the <br />Community's physical assets will be in harmony with our environment and quality of life. <br />The Council's environmental goals are to: <br />• identify and solve local pollution problems through clean -up, mitigation and prevention <br />• increase forestation and appropriate green landscaping where applicable <br />• work toward the reduction of noise pollution, particularly along the Highway 36 corridor <br />• continue the emphasis on waste reduction and the improvement of the community's recycling <br />efforts <br />• promote public transportation and non - motorized travel <br />• protect sensitive and unique natural ecosystems within the City <br />• continue the emphasis on strong programs which develop environmental awareness in all of <br />our citizenry <br />II -2 <br />