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City of Roseville — 2012 Budget <br />Department /Program: Communications <br />Organizational Responsibility: City Manager <br />Department Description <br />The Communications Program provides timely information to residents regarding city issues, activities, <br />and services through the use of all available media resources. The Program's activities are accounted <br />for in Communications Fund. <br />2012 Goals and Objectives <br />• Successfully complete AV equipment planning, purchasing and installation. <br />• Launch and maintain City social media sites. <br />• Continue evaluating and improving the Roseville City News, News Update, City website, <br />Roseville Cable Channel 16, and other vehicles for communicating with residents <br />• Work with City Departments to develop communications plans for their public communication <br />efforts, and help where appropriate with developing newsletter articles, news releases, video <br />productions and brochures. <br />• Begin production of short videos highlighting the work of City crews. <br />Financial Summary <br />2012 Budget Impact Items <br />• Personnel increases include a 1% cost -of- living increase for City Staff, as well as additional <br />personnel costs resulting from the reallocation of costs from the Elections Program. <br />2010/2011 Achievements <br />• Produced six city newsletters, 52 News updates and other communications which resulted in <br />numerous stories in daily and weekly newspapers and local television newscasts. <br />• Successfully completed a resident survey. <br />• Successfully added additional features to the website. <br />• Won an Upper Midwest Regional Emmy. <br />• Received awards from the National Association of Government Communicators, NATOA and the <br />Minnesota Association of Government Communicators. <br />36 <br />2008 <br />2009 <br />2010 <br />2011 <br />2012 <br />$ Increase <br />% Increase <br />Actual <br />Actual <br />Actual <br />Bind et <br />Budget <br />Decrease <br />Decrease <br />Personal Services <br />$ 1261297 <br />$ 1191890 <br />$ 1241060 <br />$ 1421805 <br />$ 1651510 <br />$ 221705 <br />15.9% <br />Supplies & Materials <br />11945 <br />11134 <br />450 <br />21250 <br />21500 <br />250 <br />11.1% <br />Other Services & Charges <br />1501980 <br />1731463 <br />1691718 <br />1901425 <br />1881725 <br />(11700) <br />-0.9% <br />Capital Outlay <br />91665 <br />31773 <br />51527 <br />101000 <br />101000 <br />- <br />0.0% <br />Total <br />$ 2881887 <br />$ 2981260 <br />$ 2991755 <br />$ 345,480 <br />$ 366,735 <br />$ 211255 <br />6.2% <br />FTE's <br />1.25 <br />1.25 <br />1.25 <br />1.42 <br />1.52 <br />2012 Budget Impact Items <br />• Personnel increases include a 1% cost -of- living increase for City Staff, as well as additional <br />personnel costs resulting from the reallocation of costs from the Elections Program. <br />2010/2011 Achievements <br />• Produced six city newsletters, 52 News updates and other communications which resulted in <br />numerous stories in daily and weekly newspapers and local television newscasts. <br />• Successfully completed a resident survey. <br />• Successfully added additional features to the website. <br />• Won an Upper Midwest Regional Emmy. <br />• Received awards from the National Association of Government Communicators, NATOA and the <br />Minnesota Association of Government Communicators. <br />36 <br />