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ORDINANCE NO. 1425 AN ORDINANCE AMENDING TITLE 10 OF THE CITY CODE, SPECIFICALLY SECTION 1010 SIGN REGULATIONS THE CITY OF ROSEVILLE ORDAINS: SECTION 1. Purpose:The Roseville City Code,Title 10, Section 1010 Sign Regulations is hereby amended as follows: Chapter 1010. Sign Regulations 1010.01: Purpose and Findings. A. Purpose:The sign ordinance is intended to establish a comprehensive and balanced system of sign control that accommodates the need for a well-maintained,safe,and attractive community,and the need for effective communications including business identification.It is the intent of this section to promote the health,safety,general welfare, aesthetics,and image of the community by regulating signs that are intended to communicate to the public,and to use signs that meet the City's goals by authorizing: 1. Permanent signs that establish a high standard of aesthetics; 2. Signs that are compatible with their surroundings; 3. Signs that are designed,constructed,installed,and maintained in a manner that does not adversely impact public safety or unduly distract motorists; 4. Signs that are large enough to convey the intended message and to help citizens find their way to intended destinations; 5. Signs that are proportioned to the scale of,and are architecturally compatible with, principal structures; 6. Permanent signs that give preference to the on-premise owner or occupant;and 7. Temporary commercial signs and advertising displays which provide an opportunity for grand openings and occasional sales events while restricting signs which create continuous visual clutter and hazards at public right-of-way intersections. B. Findings:The City of Roseville finds it is necessary for the promotion and preservation of the public health,safety,welfare,and aesthetics of the community that the construction,location,size,and maintenance of signs be controlled. Further,the City finds that: 1. Permanent and temporary signs have a direct impact on and relationship to the image of the community; 2. The manner of installation,location,and maintenance of signs affects the public health,safety,welfare,and aesthetics of the community; 3. An opportunity for viable identification of community businesses and institutions must be established; 4. The safety of motorists,cyclists,pedestrians,and other users of public streets and property is affected by the number,size,location,and appearance of signs that divert the attention of drivers;