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5. Fluctuating or Flashing Illumination:No portion of any dynamic display sign may fluctuate in light intensity or use intermittent,strobe or moving light or light that changes in intensity in sudden transitory bursts,streams zooms,twinkles,sparkles,or in any manner that creates the illusion of movement. 6. Video Display:No portion of any dynamic display sign may change its message or background in a manner or by a method of display characterized by motion or pictorial imager,or depict action or a special effect to imitate movement,or the presentation of pictorials or graphics displayed in a progression of frames that give the illusion of motion or the illusion of moving objects,moving patterns,or bands of light or expanding or contracting shapes. 7. Time and Temperature:A display of time,date,and temperature must remain for at least 60 seconds before changing to a different display. However,individually,the time,date,or temperature information may change no more often than once every 10 seconds. 1010.11: Master Sign Plans A. Purpose:The purpose of a Master Sign Plan is to establish a fair and equitable process for complex signage situations that accommodate the need for a well-maintained,safe,and attractive community,and the need for effective communications including business identification. B. Effect of Master Sign Plan:Upon approval of a Master Sign Plan,all future signs shall conform to the Master Sign Plan.Modifications to the provisions of the Master Sign Plan may be granted only with the approval of an amended Master Sign Plan. C. Required:A Master Sign Plan is required for the following: 1. Building complexes 2. Multi-tenant structures 3. Covered mall buildings,shopping centers,or strip malls 4. Planned unit developments 5. Area identification signs 6. Churches/places of worship/institutions/schools 7. Unified development D. Guideline:Where applicable the underlying signage requirements of Section 1010.05 shall be used as the minimum base standard for signage in the proposed Master Sign Plan. E. Criteria:To assist property owners and their tenants with signage needs,the City has established the following criteria that shall be used in developing,reviewing,and approving each Master Sign Plan. 1. Location:No freestanding sign shall be located closer than 5 feet to a property line, roadway easement,or other public easement.No freestanding sign shall be erected that,by reason of position,shape,or color,would interfere in any way with the proper functioning or purpose of a traffic sign or signal.No freestanding sign shall be located within the Traffic Visibility Triangle.No freestanding sign shall impede/impair traffic. Page 16 of 19