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SW <br />COPE OF ORK <br />With Vision Internet, you are sure to receive a website that del <br />in-depth consultation process, we create unique solutions tailor <br />most pressing concerns. We will build your website from the ground up with your needs and <br />objectives in mind. Taking the time to fully understand your Cit <br />community, we approach your project by answering these three imp <br />What is the purpose of the website? <br />Who is it designed to serve? <br />How will we know when we are successful? <br />Based on the focus of your current website, our conversations wi <br />knowledge of local governmentsÂ’ needs, we believe the primary reasons for redesigning the <br />website are: <br />Provide citizens and businesses with more timely and useful info <br />Make it easier for website visitors to find the information they <br />Distribute content management and authorship to non-technical st <br />throughout the City. <br />The primary audiences of the website include: <br />Local residents <br /> <br />Local businesses <br />Visitors <br />Your staff and elected officials <br />Other audiences could include: <br />Prospective residents <br />Prospective businesses <br />Media <br />Residents of surrounding cities <br />To fulfill these objectives and reach your target audiences, we <br />recommend: <br />Attractive Design <br />: A website design that reflects the <br />City of Roseville, draws people in, and makes it <br />immediately obvious that the website is the best place to <br />get information and access resources. <br />Intuitive Navigation: Information should be easy to find with the most important <br />information accessible from the homepage to make it easier for w <br />TM <br />Vision Content Management System: The City of Roseville should also implement a <br />proven content management system to facilitate content updates by non-technical staff <br />throughout the City. <br />: Interactive components and <br />Integrated Interactive Components and Features <br />features will make the website more engaging while improving usability and simplifying <br />content updates for staff. <br />Page 17 <br /> <br />