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administration easy. Additionally, RSS feeds of the News and New <br />available to website visitors. <br />e-Notification <br />Increase communication, draw in more repeat users, and get impor <br />quickly, using our email based e-Notification tool. Our tool provides a sign-up box allowing <br />users to add their email addresses to receive important notices, and set their preferences for <br />the e-Notifications they would like to receive. Each registratio <br />email that the user must respond to in order to complete the reg <br />mechanism allows each user to change preferences including opting out from subscription lists. <br />To better manage the e-Notification process, your staff can see how many subscribers there are <br />for each category, plus edit subscriber information and export the subscriber database for use <br />in other systems. <br />The best part about our e-Notification tool is that it also inte <br />Postings, RFP Postings, and News and Newsletter components, giving you the ability to <br />broadcast event and news content from your website to your subsc <br />recreate the content. This integrated approach enables your user <br />and categories of content on a single subscription page in order to have it delivered directly <br />into their email box. <br />Bookmark and Share <br />The Bookmark and Share component is a Web 2.0 feature that helps <br />across the web. It makes it easy for website visitors to bookmark and share your content among <br />their favorite social destinations on the web. This tool allows <br />content with popular social networking and news sites including <br />Digg, Reddit and MySpace. <br />Business Directory <br />One way to promote local businesses is <br />the use of a Business Directory in the <br />City’s website. This supports local <br />industry and businesses by increasing <br />their ability to reach a <br />national/international market while at the <br />same time making residents more aware <br />of them. When you list businesses on your <br />website, their individual websites may <br />receive higher placement in search <br />engines because of your link to them. <br />The Business Directory is an interactive <br />index of local businesses. Your staff can <br />post a business’s name, description, <br />location, contact information, links to <br />their sites, and, if available, a graphic (i.e. <br />logo or photo). Users would then be able <br />Figure 3: Subdirectory shows local restaurants. <br />Page 41 <br /> <br />