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RETH INK 6a <br />RECYCLING® <br />Regional Strategies <br />Communications and Outreach <br />A. Introduction <br />The SWMCB has coordinated communications and outreach initiatives to enhance <br />and complement county and regional programs and regulatory efforts since the <br />creation of the SWMCB in 1991. The communications and outreach efforts seek to <br />raise awareness and change behavior among residential and non - residential waste <br />generators in the Region so that solid and hazardous waste is managed in ways <br />that are consistent with county and regional plans. The SWMCB's communication <br />and outreach efforts are designed to complement county efforts. All <br />communication efforts are aligned with the solid waste management hierarchy, <br />which emphasizes source and toxicity reduction, recycling, organics and resource <br />recovery over sending waste to landfills. <br />To raise awareness and encourage behavior change, the SWMCB's communications <br />and outreach efforts focus on developing and delivering consistent messages and <br />educational materials using a variety of tools and media. Messages and materials <br />are disseminated through regional partnerships, which are an important way to <br />leverage resources and effectively reach a wide variety of audiences. Ultimately, <br />the SWMCB's communications and outreach efforts will continue to empower <br />residential and non - residential waste generators to make informed decisions about <br />source and toxicity reduction, recycling, composting and resource recovery over <br />sending waste to landfills. <br />B. Regional Strategies <br />The SWMCB will: <br />1. Seek new and strengthen current partnerships with public entities, <br />community organizations, businesses, the waste industry and others to <br />develop and deliver communication and outreach programs; <br />2. Update and support RethinkRecycling.com as a centralized source of <br />information for waste generators in the Region; <br />3. Develop and disseminate consistent and effective messages that complement <br />county efforts and empower residential, non - residential, and governmental <br />waste generators to implement successful solid waste management <br />programs; <br />2011 -2030 Regional Solid Waste Master Plan <br />Approved by the Solid Waste Management Coordinating Board on December 14, 2011 Appendix V Page 51 <br />