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Attachment A <br />Ms.JeanneKelseyDecember10,2012 <br />RosevilleHRAPage4 <br />DESCRIPTIONOFAPPROACH <br />WeunderstandthattheprimaryobjectiveofthisanalysisistoprovidetheRosevilleHousing <br />andRedevelopmentAuthoritywithamarketbasedanalysisthatwillidentifycurrentandfuture <br />housingneedsintheCityofRoseville.MaxfieldResearchInc.willprovidedetailedrecommen <br />dationsandanactionplanforhousingdevelopmentthrough2020. <br />ThehallmarkofMaxfieldResearchL“-ux­approachtocomprehensivehousingstudiesisa <br />thoughtful,indepthcombinationofprimaryandsecondaryresearch.Primaryresearchin <br />cludessurveysofexistinghousingproperties,oneononeinterviewswithmajoremployers,de <br />velopers,builders,Realtors,cityandgovernmentagencystaff,andothersfamiliarwithhousing <br />issuesandthelocalhousingmarket.Secondaryresearchincludesdataobtainedfromreliable <br />publishedsourcesincludingtheCensusBureau,ESRI,Inc.(anationaldemographicsfirm),the <br />MinnesotaStateDemographicCenter,MNHousing,HousingandUrbanDevelopment(HUD) <br />agencyandtheMinnesotaDepartmentofEmploymentandEconomicDevelopment(DEED). <br />Secondarypublisheddataisalwaysreviewedcarefullyinlightofotherlocalfactorsrevealed <br />throughtheprimaryresearchthatmayhaveanimpactontheanalysis.Theresultisacustom <br />analysisthatprovidestheClientwithinformationthatistimelyandlocallypertinent. <br />Ourworkapproachwilldrawonourexperienceandexpertiseinconductinghousingstudieson <br />behalfofpublicentitiesandprivatedevelopers. <br />SCOPEOFSERVICES <br />A.ProjectKickoffMeeting <br />1.MeetwithrepresentativesoftheCityofRosevilleandotherstakeholderstore <br />viewprojectgoalsandobjectives.Refineworkprogramifrequired. <br />B.DemographicAnalysis <br />1.Review/refineasneededthehousingdrawareafortheCityofRoseville. <br />2.Examinepopulationandhouseholdgrowthtrendsandprojectionsto2030. <br />3.Compileandexaminedemographicinformationon: <br />a.agedistribution(2000,2010,2013and2018) <br />b.householdincomesbyageofhouseholder(2013&2018) <br />c.householdtenure(2000&2010) <br />d.householdtype(2000&2010) <br />e.householdsize(2000&2010) <br />f.incomebyhouseholdtenure(2000&2011(estimate) <br />4.Compileandexamineemploymentinformationon: <br />a.employmentgrowthtrendsandprojectionsinRosevillethrough2020 <br />MAXFIELDRESEARCHINC. <br /> <br />