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Headline News <br />Attachment E <br />SEARCH GG WASTE&RECTCLINGWRN Subscriptions <br />w ww w a st ere cyc l i ng news. c o <br />CORPORATE (;F= PRESENTED Ill <br />RECYCLING &WASTE WksrESR@C.TC6lNG *REPuBuc <br />CONFERENCE - a sERWn <br />NEWS POLL <br />Which waste. <br />conversion <br />technology offers the <br />oz[ prom ise for <br />commercial success. <br />0 Anaerobic <br />digestion <br />0 <br />Gasification <br />technologies. <br />Q Pyrolysis <br />Q Ferment ton /acid <br />hydrolysis. <br />0 Something else. <br />I don 'tthink any of <br />these an succeed <br />commercially <br />ce <br />0 <br />Poll results <br />Submit comment <br />Paste <br />EDITORIAL <br />Home /News <br />Data & Research <br />Center NEW <br />Landfill Report <br />Residential <br />Recycling Report <br />Scrap Report <br />Photo Gallery <br />Video Gallery <br />Special Reports <br />Departments <br />Opinion <br />Archives <br />RESOURCES <br />Recycling effort pits neighbor <br />against neighbor <br />aShare I ©iir'i <br />By John Campanelli I WRN editor <br />Waste & Recycling News senior <br />Sept. 6 -- NASHVILLE, TENN. — Like many communities, Brooklyn Park, <br />reporter Jim Johnson spends <br />Minn., saw a jump in recycling after it switched to single- stream collection. <br />some time with Pedro Ba Paz, <br />for an On the Job feature <br />That was in 2002, when the city's recycling totals rose more than 30% in <br />one year, to almost 600 pounds per household per year. <br />But as the years passed, the Minneapolis suburb of 75,000 residents saw <br />ER <br />its recycling totals slide. By 2009, it was around 450 pounds per <br />household per year, nearly at the levels of the days of source - separated <br />recycling. <br />Sobering news from BLS', Scrap <br />Brooklyn Park Recycling Director Dan Ruiz, known as "Dan the Recycling <br />metal workers arrested, <br />Man" around his city, knew he had to do something, and not just because <br />Garbage truck stunts . <br />he wanted to be green. <br />His department gets $170,000 in county cash a year, and it comes with a <br />string. <br />"Maintain or increase recycling pounds per household per year or lose <br />your funding," Ruiz said during a session on increasing recycling at <br />Wastecon last month. <br />So Ruiz cmfted a plan: Starting this past spring, he and volunteers went <br />door -to -door educating residents about recycling. They handed out new <br />containers and answered questions. <br />And they used a little Psychology 101. <br />Borrowing from Robert Cialdini's "Influence: The Psychology of <br />Persuasion," Ruiz said he got the idea to pit neighbor against neighbor in <br />t a recycling competition. <br />r "Who doesn't want to be better than the Joneses down the street ?" said <br />Ruiz. <br />r He worked with his city's recycling collector, Waste Management Inc., to <br />get data for each of the city's 20 collection routes /neighborhoods. <br />http:// www. wasterecyclingnews .com /email.ht"?id= 13 1 5 3228 87[9/6/20112:53:53 PM1 <br />