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Regular City Council Meeting Monday, February 11, 2013 Page 18 opined that she had been the most intimately involved in the process over the last thirty years. Councilmember McGehee opined that the Twin Lakes area had been planned to death from the top down during that time, and she would like to try the Parks and Recreation Master Plan process model or that of an Arizona State Uni- versity model with a broad request for proposals to help the City's tax base and broader community. At the request of Mayor Roe for clarification, Councilmember McGehee spoke in support of a broad marketing approach through an RFP for what the City is look- ing for (e.g. green space, innovative and interesting buildings and ideas), rather than something it didn't want and within those parameters. Councilmember Etten sought clarification as to whether this would require one overall contractor, opining that the concept was great, but without the City own- ing the parcels, it couldn't determine parcel by parcel demand and compliance. City Planner Thomas Paschke responded that he doubted there would be any re- sponse to an RFP by the City if it didn't own the land. Councilmember McGehee clarified that her intended RFP would be broad, and if parcels wanted to join together they could do so, but it would be extremely valua- ble to have such a tool, including for the Dale Street project as well. Councilmember Willmus suggested that the crux of Councilmember McGehee's suggestion was to reinstitute the PUD process, to which Councilmember McGe- hee concurred as her intent. As a counter argument to the PUD process, Mayor Roe suggested that it would al- low for a "Wild West" approach, with no rules; and suggested it would be more appropriate to see if there was support for the PUD, with the notion of updating the Zoning Code, which had then been developed and adopted two years ago for the purpose of creating general guiding parameters alluded to by Councilmember McGehee. Mayor Roe noted that the previous result before redoing the Zoning Code was that there were so many PUD's that it made the Zoning Code obsolete. Mr. Paschke concurred, noting that the Zoning Code was also revised to be con- sistent with the newly updated Comprehensive Plan; and opined that if the City were to reinstitute PUD's it would scare developers. Councilmember Willmus questioned staff as to whether the goals of Coun- cilmember McGehee were not accomplished through design standards and use compatibilities. Mr. Trudgeon advised that it was clear what the City did not want, which should provide for a fairly straight forward and quick discussion. However, Mr. Trudg-