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City of Roseville Outreach and Education Summary 2012 Roseville's recycling program continues to be a leader in the country. Outreach and education elements of the program are an important part to ensuring good participation and help residents understand the benefits of recycling. In 2012, Eureka Recycling and the City of Roseville continued to support the efforts of the city of Roseville to make city events zero -waste. This was the third year we distributed recycling bins and educational material at Night to Unite parties. The Living Smarter Fair, Wild Rice Festival, and Earth Day celebration were also successful events — bringing Roseville residents' attention to zero -waste issues while diverting nearly 400 pounds of discards from the waste stream. That means that over 94% of the material discarded at these events was either recycled into new products or composted and turned into soil. These successes continue to show the City of Roseville's leadership in its commitment to zero waste and sustainability. Roseville residents continue to participate in their zero -waste recycling program at rates that are among the highest in the state. In 2012, we continued to educate residents about the curbside zero -waste recycling program and the benefits of reducing waste, recognizing that there is more to waste reduction thanjust recycling and how easy it is to participate. Zero -Waste Hotline In 2012, Eureka Recycling's hotline staff had 415 conversations with Roseville residents who live in single- family homes (or duplexes) about their zero -waste recycling program. Hotline staff also answered 72 calls from apartment and townhouse residents and building managers who participate in the zero -waste recycling program and had questions unique to their program. Eureka Recycling worked with these residents and building staff to help them manage their multi - family recycling set -ups, add carts or collection days, provide them with education materials for their residents, and help improve their service in many other ways. Hotline Calls 2010 Curbside Calls 425 540 480 410 330 415 Multi - family Call 49 78 35 74 81 72 Total Calls 474 618 515 484 411 487 Requests for rinted Materials Curbsidel 41 1 74 1 21 1 43 1 47 1 33 Requests for Printed Education Materials Throughout the year, Eureka Recycling mailed specific curbside recycling schedules, sorting information, and clothes and linens stickers to 33 Roseville residents in response to their questions and calls.