2013_0415_packet - Laserfiche WebLink

Home

REQUEST FOR COUNCIL ACTION Date: 4/15/13 Item No.: 7.e Department Approval City Manager Approval Item Description: Approve Contracts for Printing Services B ACKGROUND 1 The City of Roseville communicates news of use and importance to residents through a variety 2 of media. The main communication tool is the resident newsletter the “Roseville City News.” 3 The six-page, broadsheet (11x17) newsletter is mailed to every resident and business with a 4 Roseville mailing address for a total of 17,431 copies. 5 6 Roseville has been publishing a resident newsletter since 1967. In the City’s 1998 survey 82% of 7 residents said the newsletter was very effective or somewhat effective in keeping them informed 8 of activities in the City. In the City’s 2010 resident survey the newsletter received a satisfaction 9 th score of 8.5 on a ten point scale which was above the average score of 8.35 and it was the 16 10 highest rated program out of 38 programs. 11 12 Roseville has a significant senior population that relies on printed communication to receive 13 information about City services. While the City continues expanding its electronic 14 communications, many more residents are getting information from printed sources. For 15 instance, half of the applicants for this spring’s Roseville University heard about the course from 16 a print source. 17 Roseville began soliciting bids for newsletter printing in 2001. Through competitive bidding the 18 City has secured long-term low-cost printing which has cut the cost of printing by more than 19 40%. Staff has also undertaken other cost-saving measures which have saved the City an 20 additional 20%. 21 22 The current printing contracts, with Greenhaven Printing for newsletter printing and Impressive 23 Print for envelopes and forms, expire in May 2013. At its February 25, 2013 meeting the council 24 unanimously authorized staff to request proposals for printing services. 25 26 Roseville issued the RFP for printing services and received 8 responses. A staff committee of 27 Communication Specialists Carolyn Curti and Tim Pratt and Community Development Jane 28 Reilly reviewed the responses and ranked them. Finalists were invited to give presentations to 29 the committee. The committee evaluated the presentations and proposals on the basis of cost, 30 quality of printing services, quality of design services, and responsiveness as measured through 31 interview answers and reference checks. 32 33 The committee picked two companies that will best fit the City’s needs: Greenhaven Printing for 34 newsletter services and Impressive Print for forms and envelopes printing. 35 Page 1 of 2