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HRA Meeting Minutes – Tuesday, July 16, 2013 Page 4 1 2 Ayes: 6 3 Nays: 0 4 Motion carried. 5 6 Motion: Member Quam moved, seconded by Member Elkins to adopt RHRA Resolution 7 No. 49 entitled, “Resolution in Support of City of Roseville Application to the Minnesota 8 Department of Employment and Economic Development for the Redevelopment of 2785 9 Fairview Avenue:” as detailed in the staff report dated July 16, 2013. 10 11 Ayes: 6 12 Nays: 0 13 Motion carried. 14 15 b.Budget Discussion 2014 16 Ms. Kelsey provided a status report of the proposed 2014 budget as detailed in the staff report 17 dated July 16, 2013; referencing the updated RHRA Strategic Plan with 2014 budget details. 18 19 Ms. Kelsey addressed a proposed new Communications position for City Administration; and 20 advised that no marketing had been done since the Hornik Agreement had been eliminated. 21 However, Ms. Kelsey reviewed some of the positives of the HRA working with the City for 22 this new position, and collaboration for one message versus the various messages among 23 departments at this time. Ms. Kelsey recommended HRA funding of the position at $30,000, 24 utilizing that position to provide proportional time each week for HRA marketing. Ms. Kelsey 25 advised that this would also utilize the allotted advertising funding for collateral material. 26 27 Ms. Kelsey noted that the current Living Smarter branding had been done by the HRA for over 28 three (3) years, and at the Home and Garden Fair for five (5) years. However, Ms. Kelsey 29 suggested that the Fair needed to be rebranded and brought up to date to recognize the HRA’s 30 focus on housing AND economic development so that message included the business 31 community. 32 33 Ms. Kelsey noted that these two new initiatives were addressed on page 3 of the staff report as 34 new items; and sought HRA direction for amending, updating and finalizing the HRA budget 35 for adoption in August and forwarding it to the City Council for their September Preliminary 36 Budget approval. 37 38 Regarding the Home & Garden Fair, Member Willmus advised that comments he’d heard from 39 vendors was that the same people attended each year, and there was a need to reach out to 40 bring in new people. Member Willmus noted that this may be indicative of sliding attendance 41 the last few years as well; and spoke in support of rebranding it, suggesting that it may be 42 better to hold it every other year versus annually; or hold it at a different time of year so as not 43 to compete with larger events elsewhere. Member Willmus spoke in support of exploring 44 opportunities. 45 46 Ms. Kelsey asked that the HRA discuss this and provide direction to staff. Ms. Kelsey noted 47 that the Fair had been held in Roseville for thirteen (13) years, with the HRA rebranding it five 48 (5) years ago due to the population asking for sustainable-related workshops and topics. Ms. 49 Kelsey reported that the 2012 Fair had over 1,200 attending, with only 850 attending in 2013, 50 averaging 1,000 – 1,200 people. Ms. Kelsey noted that weather was a factor, as well as the 51 venue with several different buildings needed to make it work creating logistical issues. Ms. 52 Kelsey noted that vendors had been receptive to the “Bingo” cards to allow attendees to 53 engage with vendors. Ms. Kelsey advised that sponsors were very happy with the interest 54 gleaned from workshops and promotion for their businesses, and new customers, with most