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Regular City Council Meeting Monday,January 13, 2014 Page 22 Referencing the sample surveys included in the packet, Councilmember Laliberte opined that neither were perfect and both lacked something but made up for it in other areas. Councilmember Laliberte suggested a collaboration of questions from both examples; and if the City was seeking a statistically solid survey, it needed to go with a phone or mail survey. While the City could perform a survey in a newsletter as suggested by Mr. Hess, Councilmember Laliberte noted that there would be no way to determine if a resident had completed more than one survey, which could also skew results. Councilmember Laliberte noted similar is- sues would be found with online surveys, with sophisticated users able to obtain more than one IP address. Councilmember Laliberte opined that other options would not be as statistically useful; and expressed preference to pursue a phone survey, providing sufficient City Council representation worked with the Com- munications Manager to establish the amount and type of questions. Coun- cilmember Laliberte offered her interest in serving in that capacity. McGehee moved, Willmus seconded, approving staff moving forward to negoti- ate a contract with the firm of Morris Leatherman. Roll Call Ayes: Willmus; Laliberte; McGehee; and Roe. Nays: None. Mr. Trudgeon noted that getting the process started is key; and advised that staff would seek City Council dialogue on important issues to factor those themes into the survey content. To the extent that City Council feedback was possible for po- tential questions, outside the meeting parameters, Mr. Trudgeon asked Coun- cilmember to provide staff with their individual themes and import, allowing the experts sufficient information to design a survey. At the request of Councilmember Willmus, Mr. Bowman stated that he would seek a copy of the recent School District No. 623 survey done by Decision Re- sources that may provide more current accurate demographic information specific to Roseville. Mayor Roe suggested staff immediately ask the firm to address how they would achieve a good cross-representation, how they would address language barriers, and how they would deal with statistical issues with responses. Mayor Roe noted the City Council's interest in understanding that as part of their analysis moving forward and development of questions; at which time the City Council could pro- vide themes and types of information desired to the City Manager, allowing the firm to know how to ask those questions most effectively. Mr. Trudgeon asked that the City Council provide their feedback within the next week or so to better facilitate the process.