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BUDGET IMPLICATIONS <br />., • Staff estimates the branding campaign costs to be approximately $40,000. These funds <br />. are available in the city's communications budget. <br />� REQUESTED COUNCIL ACTION <br />.. Authorize staff to draft an RFP for council's consideration to hire a marketing and branding <br />,. agency to lead a citywide branding campaign and to form branding subcommittee to help <br />facilitate and guide the branding process through to completion. <br />Prepared by: Garry Bowman, Communications Manager <br />Page 2 of 2 <br />