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MEMORANDUM DAlE: November 13, 1991 TO: Roseville Planning Commission FROM: DAHLGREN, SHARDLOW, AND UBAN, INC. RE: Sign Ordinance We are working on regulations for pylon sign as directed by the Planning Commission at the October meeting. We have taken many' of the issues and comments that were discussed at that meeting and are developing standards for pylon signs as well as their relationship to wall signs. We will be prepared to discuss these proposals at next month's Planning Commission meeting. We will provide the Commission with side-by-side drawings and tables that show how signs look under the existing ordinance and how they would look under the proposed standards. We will also offer the rationale and process behind these standards. There are a number of inter-related factors that contribute to sign clutter in an urban environment, and might be the basis for regulating signage. These include: 1) Height of the sign 2) Size area of sign 3) Placement of sign (related to setback) 4) Number of signs 5) Color, aesthetics of sign There are a number of other key questions that the Planning Commission may want to consider that will help us articulate new standards for signs, including: 1) Should the existing ordinance be completely overhauled or simply "tightened-up"? 2) Should signs be regulated by zoning district only or by street they front on? 3) Should the new ordinance be simple, with little flexibility, or offer flexibility at the expense of simplicity? It would be helpful for us to hear from the Planning Commission which of these factors we should concentrate on in drafting new proposals to the sign ordinance. With this input we can better meet the expectations of the Planning Commission and move the process along more efficiently.