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14. Sians aftà-Bi±±bea~às 14.010. Permits for Siqns Required. Signs are permitted in all Use Districts, subject to the provisions of this chapter. No sign as herein defined shall be erected or attached to a structure, fence or wall without a permit from the Chief Code Enforcement Officer, (except that a£e~-8a±eA real estate and political signs in R-1 and R-2 zoning districts shall be exempt from this requirement). 14.020. Definitions 1. Sign. A sign is a name, identification, description, display, illustration or device which is affixed to, painted, or represented directly or indirectly upon the outside of a building or other surface, and which directs attention to an object, product, place, activity, person, institution, organization, or business. A sign shall be considered as a structure or part of a structure for the purpose of applying yard and height regulations except as hereinafter stipulated. 2. Name plate Sian. A name plat sign is a sign which states only the name or address or both of the business or occupant of the lot where such sign is placed. 3. Business Sian. A business sign is a sign which directs attention to a business, its name and address, located on the premises of the business, or to a commodity, service or entertainment sold or offered upon the premises where such sign is located. 4. Advertisinq siQn. An advertising sign is a sign which does not direct attention to a business, its name or address, located on the premises of the business, or to a commodity, service or entertainment sold or offered upon the premises where such sign is located including all signs not otherwise permitted by this Code.