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<br />, , . . ~ý! t--l-.f2.. <br />~~. <br /> <br />~PO~ <br /> <br />6t1~?1¡ ~{Ib <br /> <br />, '\.. <br /> <br />1. EMPLOYMENT TYPES IN AREA SUPPORT TARGETED MARKET <br />· 14 - 16% Retail <br />· 15 - 20% Educational <br />· 20 - 25% Professional Specialty <br />· 17 - 20% Administrative Support <br />· 70 -75% White Collar <br /> <br />2. SINGLES AND FEMALES DATA OF AREA SUPPORT TARGET MARKET <br />· 56% Single Female Population <br />· Significant Female Households <br /> <br />3. HOME VALUES AND HOME TYPES SUPPORT TARGET MARKET AND <br />SHOW NEED. GOOD CROSSOVER CAPABILITY FROM RENTAL MARKET <br />TO HOME OWNERSHIP <br />· $89,700 Average Home Value <br />· 56% Owner Occupied <br />· 44% Renter <br />· Limited Availability of Attached <br />· Ownership Housing in Proposal Product Type <br /> <br />4. TRANSPORTATION AND TRAVEL DATA SUPPORTS TARGET <br />· Substantial 1 Car Household Pattern <br />· Strong Short Commuter and Public Transportation <br />· Car Pool Pattern <br /> <br />5. POPULA TION STABILITY AND FAVORABLE FEMALE MIX <br />· 1 - 8% Decline 1990 - 1993 <br />· 1998 Population = 177,513 <br />· 1993 = 52 - 53% Female Population <br /> <br />6. SUPPORTIVE HOUSEHOLD SIZE AND INCOME DATA FOR PROPOSED <br />PRODUCT <br />· Declining Household Size <br />· 1998 = 2.24 Person/Household <br />· 1993 Medium Household Income $32,500 <br />· 50% of Household $35,000 and Under <br /> <br />7. SUPPORTIVE POPULATION AGE DATA FOR TARGET MARKET <br />· 40 - 54% of Population Is Age 34 and Under <br />· 19% ± Age 25 ~ 34 <br /> <br />8. SUPPORTIVE FEMALE POPULATION AGE DATA FOR TARGET MARKET <br />· 60 - 65% of Female Population Age 44 and Under <br />· 31 - 32% of Female Population Age 25 to 44 <br /> <br />ms BP/Target.doc 12/9/93 <br />