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Regular City Council Meeting Monday,July 7, 2014 Page 12 redevelopment, and suggested the City put itself in a position to influence — not control—that redevelopment in order to lead it versus reacting to it. Mayor Roe noted that the Har Mar Mall area is currently zoned Community Busi- ness, and not CMU, and therefore open to multi-level redevelopment under that current zoning designation. Councilmember McGehee thanked the HRA for getting ahead of the curve; and in addition to the comments of Councilmember Willmus, agreed with the need for the "Living Smarter"marketing campaign to move beyond banners and the Home & Garden Fair, and expand that concept to more specific ways to drive the com- munity forward. Chair Maschka noted that the community continued to see more young families move in, and with the park renewal program in process, that synergy was coming together and could be built on; as well as with the support of the new Community Development Director and Communications Manager and their efforts to lead things forward cohesively. Councilmember McGehee expressed her support for the HRA expanding the "Living Smarter"marketing and logos, and opined that it be used to point the City in the right direction, and therefore she saw no need for any further branding or logos. Chair Maschka opined that the first half of creation was writing things down. While recognizing the potential for the "Living Smarter" logo and motto, Mayor Roe suggested that the other motto, promoted by the Roseville Visitor's Associa- tion(RVA), that Roseville was "perfectly positioned"not be sold short. Chair Maschka concurred, noting that the RVA motto was part of living smarter, and offered a huge benefit to residents in shorter commuting time from their homes to work places and other activities/events. Councilmember Laliberte thanked the HRA for bringing up the SE Roseville and hotel data; and offered her full support in investigating and further study by the HRA on both of those issues. Chair Maschka opined that it was important to deter urine what was happening and what could be done about it. Mayor Roe noted that SE Roseville offered a unique neighborhood, with many nice homes, but others with issues and some long-term multi-family complexes and related issues. Mayor Roe cautioned that whatever was done, a vital piece would be to accentuate the positives, since it wasn't all bad news in that part of