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Regular City Council Meeting <br /> Monday,July 14, 2014 <br /> Page 21 <br /> with 90% about as high as possible to attain, with only 2-3 other communities <br /> higher at 91% and 92%. Mr. Morris stated that this proves that the City continues <br /> to do a fantastic job keeping its residents informed. <br /> Regarding the "Sources of information," used by respondents, Mr. Morris noted <br /> that many cities were trying to switch to online communication, but it was not <br /> found to work for residents over the age of 45 years, who still depended on city <br /> publications, newsletters, and weekly newspapers and mailings. By and large, <br /> Mr. Morris noted that, Roseville included, residents were still attuned to mailed <br /> communications versus online sources. Mr. Morris advised that no one indicated <br /> their preference for social media, with cable television at a higher percentage than <br /> anticipated as a relevant source, with viewers watching live or via tape. Mr. Mor- <br /> ris noted that most residents still looked to the City to inform them of what was <br /> occurring in the community. <br /> At the request of Councilmember Laliberte, Mr. Morris advised that he did find it <br /> unusual for a decrease of 11% in Roseville residents to relying on local newspa- <br /> per as a primary or preferred source of information, which indicates the City's <br /> credibility in mailings to keep residents informed, as well as the City News news- <br /> letter. However, Mr. Morris stated that he was not sure what that said about the <br /> City's relationship with local newspapers. <br /> At the request of Councilmember Willmus, Mr. Morris advised that renters and <br /> some newer residents in the community were still being missed. While this is an <br /> excellent rating, Mr. Morris cautioned that the preference for the newsletter may <br /> not be solely based on information, but a 92% effectiveness rating was still great. <br /> Specific to the potential use of social media by the City, Mr. Morris suggested the <br /> City be slow to develop that and instead continue to rely on e-mail and the City's <br /> website as the two most likely information sources for residents to track what <br /> their local government was doing. Mr. Morris noted that other options (e.g. Face <br /> book, Twitter, You Tube, and Nextdoor) were used more for chatter rather than as <br /> a standard information source. However, if the City chose to prioritize one option <br /> over the other, he would suggest using Face book. However, Mr. Morris reiterat- <br /> ed the two key options remained e-mail and the City's website. <br /> In general, Mr. Morris noted that the first theme about the Roseville community <br /> was its cohesiveness and the amazing amount of loyalty to the community as a <br /> whole. Mr. Morris noted that the City had an unusually high percentage, or 1 in 4 <br /> of its residents saying they trusted the City Council and by and large were doing <br /> nothing wrong in the community, which was outstanding. <br /> Mr. Morris advised that one issue he'd flag would be crime, with 1 or 2 major as- <br /> pects considered by residents to affect their quality of life as they perceived an in- <br /> crease in juvenile/youth crimes and auto break-ins; and suggested any additional <br />