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38Staff has research the costs associated with the work necessary to develop a tagline and <br />39has been advised that it would be between $7,500 and $10,000. The HRA has budgeted <br />40$20,000 in 2014 for ongoing marketing and has not yet spent any of those funds. In <br />41addition, staff would work with the Communications Manager to facilitate the process. <br />42 <br />43 <br />44It should be noted that this work is not to be construed as a rebranding of the City or is it <br />45meant to change any of the imagery currently associated with the City’s identity. <br />46 <br /> Staff Recommendation <br />47 <br />48Authorize staff to find a third-party vendor to work with us to come to consensus on a tagline <br />49to be used for all City departments for the community to identify with. <br />50 <br /> Suggested HRA action <br />51 <br />52Authorize staff to find a third-party vendor to work with us to come to consensus on a tagline <br />53to be used for all City departments for the community to identify with. <br />54 <br />55 <br />56 <br />57 <br />Prepared by: Jeanne Kelsey: 651-792-7086; jeanne.kelsey@ci.roseville.mn.us <br />58 <br />Attachments: A: Living Smarter tagline <br />59 <br /> B: Other taglines for Roseville <br />60 <br />Discuss Living Smarter Campaign (07-28-14) - Page 2 of 2 <br /> <br />