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PLANNING REPORT CASE NUMBER: 3 May 1989 1938 DA TE: APPLICANT: Lincoln Property Management Company LOCA nON: Northwest Quadrant County Road C and Lincoln Drive (see sketch) ACTION REQUESTED: Approval of Variance to Sign Size PLANNING CONSIDERATIONS: 1. When Rosedale Square was constructed, the approved identification for the shopping center was a monument sign at the immediate corner of County Road C and Lincoln Drive (northwest quadrant) and a 200 square foot pylon sign near the center of the parking area, west of Lincoln Drive. The latter pylon, however, does not specifically identify the center, but denotes Burger Brothers Sporting Goods and Hirshfield's. The problem the center has experienced is that there is no visible identification for the name of the center (Rosedale Square) for perscns coming from the north via Lincoln Drive. 2. The shopping center can have up to three pylon signs of 200 square feet each, thus, one solution would have been to add another pylon sign. However, in discussing this with the applicants, Staff has suggested that it would be more appropriate to add square footage to the existing sign rather than construct a third identification sign. Therefore, the applicants are requesting a variance to increase the size of the existing pylon size by an additional 54 square feet. Such an increase could be conditioned on limiting the center to a total of two identification signs __ the ground sign and the pylon sign in question. 3. Attached is a copy of a statement from the applicants explaining their proposal and copies of the site plan and elevations of the proposed sign addition. You will note that the sign is a considerable distance from Lincoln Drive. The minimum setback would have been 30 feet. The site plan shows that the sign is setback approximately 82 feet (112 feet minus 30 feet) from the east property line, which is the west right-of-way line of Lincoln Drive. 4. In summary, a variance is requested to increase the size of the existing pylon sign from 200 square feet to 254 square feet, with the condition that no additional pylon signs be added.