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Rosedale Square Variance Request Description of Request RREEF MidAmerica/East V, the owner of Rosedale Square Shopping Center, respectfully requests that the City permit the change of the pylon sign square footage requirement from 200 square feet to 254 square feet by the addition of a new sign panel identifying the Shopping Center. (See attached site and sign plan). Applicants Statement Why This Request Should be Approved The pylon signage square footage requirement for retail centers in Roseville is 200 square feet. To properly identify the Shopping Center as Rosedale Square, applicant is requesting a variance of 54 square feet to add an additional panel which will say "Rosedale Square". This request is prompted by the number of tenants and customers shopping at the Center who have complained that the Center is not visibly identified enough as Rosedale Square. The monument sign identifying Rosedale Square presently in place along County Road C is only visible to those travelling along County Road C and often times not at all during the heavy snowplow months. The present pylon sign exceeds the setback requirement so we anticipate the additional sign panel will only increase identification of the Center for those already entering the development. The present City sign criteria for a property zoned B-4 would allow for three (3) pylon signs of 200 square feet a piece. It is the owners desire at this time not to increase the number of pylon signs but only to add a single panel better identifying the Center for those entering the Center from County Road C as well as those entering the Center from Lincoln Drive (where traffic is increasing daily). Your applicant respectfully requests that the variance be granted.