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Regular City Council Meeting Monday,August 25, 2014 Page 31 efforts. If there was a special project, Mr. Trudgeon opined that the HRA would probably seek outside services for those communication needs, but on a daily ba- sis, he recognized the ongoing communication efforts and the HRA's staff in- volvement in those meetings, not necessarily creating the need for a dollar item, but focusing on the initiatives they were addressing in their work plan; and not billable hours. At the request of Councilmember Laliberte specific to the current "Welcome" packets provided by the HRA, and their review by the Community Engagement Commission, City Manager Trudgeon advised that those designs were over five years old, and the intent was to freshen them up as copies are depleted versus or- dering another supply. Mr. Trudgeon advised that this would be happening soon- er rather than later, with input from multiple sources on the design, format and de- livery options for them— all part of a much larger and broader conversation. To- date, Mr. Trudgeon noted that the "Living Smarter" logo had worked well for the HRA, but as they expanded into redevelopment and building retention and expan- sion, that message may need to change along with incorporating it within the overall City message. Mr. Trudgeon advised that there was considerable effort behind the scenes by staff city-wide in how to coordinate those communication efforts. At the request of Councilmember Laliberte, Mr. Trudgeon clarified that the HRA 2014 budget included $20,000 for ongoing advertising, but would unlikely be un- used in this budget cycle. Community Development Director Bilotta noted that the HRA was reviewing how the current welcome packet was distributed, since it was expensive to mail, and in-house department staff was capable of doing the design work on a new project. As a Councilmember but also newer member of the HRA, Councilmember Etten opined that while some communications efforts may be new, the HRA should continue to support those efforts at some level and share those costs as some lev- el. Mr. Bilotta responded that the $20,000 line item in program 82 (marketing stud- ies) for ongoing marketing and advertising, included some advertising items that the HRA continued to fund, and assured Councilmembers that the HRA continued to fund communication efforts, but addressed in the marketing category versus personnel costs, basically purchasing those services from the City of Roseville. Specific to programs #71 and #72, Councilmember Etten stated that he would have additional discussion with the HRA, but questioned the City Council on their comfort level in funding those programs, noting the significant amount being add- ed to those funds.