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<br />ROSEVILLE CITY CENTER PROJECT - ECONOMIC MARKET ANALYSIS <br /> <br />Data Sources: <br />. Lawrence Blockface Socioeconomic Characteristics (Roseville 1998) <br />. Claritas (1998 regional estimates and forecasts) <br />. 1990 Census <br />. Roseville and City Center area customer/user data and community survey data <br /> <br />Step In the Economic Market Analysis: <br />1. Define the geographic market area. <br />a. Residents within five minutes of travel time ITom the City Center. <br />b. All residents ofRoseville living more than five minutes travel time from City <br />Center. <br />c. Non-resident households employed in Roseville. <br />d. Other households living outside Roseville but utilizing Roseville's shopping, <br />entertainment, civic or recreational facilities. (Based on draw patterns of current <br />customers/users ITom check, license plate and/or point-of-sale survey) <br /> <br />2. Identify current population and household characteristics for each defined market <br />(delineated to the neighborhood level) <br />a. Basic counts of population (by age) and household (by age of householder) <br />b. Counts by household market segment (single adult, two adults, three or more <br />adults, single parent, two parent, extended family, single senior, two or more <br />seniors, adult/senior) <br />c. Counts by dwelling type <br />d. Household type by age of householder <br />e. Length of time at current address by household type and householder age <br />f. Employment rate by type of household * <br />g. Counts by employment type * <br />. Roseville employee/Roseville resident <br />. Roseville employeelNon-Roseville resident <br />. Non-Roseville employee/Roseville resident <br />h. Household income ITom wages by household type * <br />1. Household income ITom wages by employment type * <br />J. Dwelling type by household type and age of householder <br />k. Profile of new residents versus established residents <br /> <br />3. Projected five and ten year population and household characteristics for each defined <br />market. <br /> <br />4. Estimate revenue potential by use category (Analysis of current customers/users of <br />Roseville's shopping, entertainment, civic or recreational locations) <br />a. By defined market <br />b. By household market segment <br />c. By employment type <br /> <br />* Assumes availability of aggregated Economic Security employment data or <br />employment survey. <br /> <br />John Carpenter, The Lawrence Group <br />August 14, 1998 (Discussion draft) <br /> <br />~ <br />'^-' tJ\, <br />~.\ <br />