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<br />,,; <br /> <br />REQUEST FOR CITY COUNCIL ACTION <br /> <br /> <br />t pproval: <br /> <br /> <br />DATE: 11/22/99 <br />ITEM NO:T_? <br />Age~Se(3 ion: <br /> <br /> <br />Item Description: <br /> <br />Renaming of West Cleveland Service Drive [IS F <br /> <br />1.0 BACKGROUND <br /> <br />{ <br /> <br />1.1 <br /> <br />It has recently been brought to the attention of city staff that there are problems <br />associated with the current naming of West Cleveland Service Drive within the <br />City of Roseville. <br /> <br />1.2 Several recently established new businesses have indicated that their clients have <br />experienced difficulties in locating them on this frontage road. Upon contacting <br />existing established business, it was clear that these problems have been <br />encountered for some time. In addition, city staff I have spoken with have <br />expressed some concern over the use of the name 'Cleveland' on this service <br />road which is easily confused with Cleveland Avenue on the east side of <br />Interstate 35W. Of special importance is the confusion of the road naming from <br />a public safety response perspective. Businesses have also indicated that there <br />is a lack of clearly posted signage that leads to a compounding of the problem. <br /> <br />1.3 <br /> <br />The city has recently invited representatives of businesses facing the frontage <br />road to meet to collectively decide on a new, unique and appropriate name for <br />the road between Long Lake Road at the south end and the crossing under the <br />Interstate at the north end. All parties agreed that there should be a unique <br />name assigned. It was also recognized that there would be some difficulties for <br />existing businesses to incorporate the address change. The meeting resolved <br />that staff would continue to work with businesses in adopting a new name in <br />the most reasonable manner to all parties. <br /> <br />f <br /> <br />2.0 STAFF RECOMMENDA nONS <br /> <br />2.1 Upon reaching a decision on the new road name and following City Council <br />action on this issue, city maps and databases will be modified and all relevant <br />external authorities will be notified. <br /> <br />,. <br /> <br />RCA_ W Cleveland Serv,Dr,} L22,99.docPage } of 6 <br /> <br />\ <br />