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2014_1006_CCpacket
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2014_1006_CCpacket
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10/7/2014 3:18:28 PM
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Attachment A <br />The Morris Leatherman Company <br />July, 2014 <br />Conclusions: <br /> <br /> <br />In general, Roseville citizens are very satisfied with their community, and very high ratings on <br />most aspects of city operations are commonplace. The key issues facing decision-makers in the <br />future are addressing perceptions about rising crime and aging infrastructure, particularly <br />road and streets. Property tax levels are a secondary concern, but still a limiting factor. <br />Community development efforts should focus on attracting younger residents to the community <br />while also helping seniors stay in the community, since two moderate concerns are the lack of <br />starter homes for young families and the lack of assisted living opportunities for seniors. <br />Information levels about City Government activities are very high in comparison with <br />neighboring communities. Positive ratings of both the Mayor and City Council and City Staff <br />are at the top of the Metropolitan Area. Roseville City News, the citys newsletter, is <br />exceptionally well regarded: it possesses a higher readership and effectiveness ratings than most <br />peer communities. <br />Citizens are clearly enthusiastic about their City. With the City Booster percentage at 24%, or <br />four times the suburban norm, a large reservoir of goodwill has been established; this will serve <br />decision-makers, in particular, very well as new issues are encountered and relatively tough <br />decisions must be made. <br />Methodology: <br />This study contains the results of a telephone survey of 400 randomly selected residents of the City of Roseville. <br />th <br />Survey responses were gathered by professional interviewers across the community between April 14th and 30, <br />2014. The average interview took 27 minutes. All respondents interviewed in this study were part of a randomly <br />generated sample of adult residents of the City of Roseville. In general, random samples such as this yield results <br />projectable to their respective universe within ± 5.0 percent in 95 out of 100 cases. <br />7 <br />
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