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The estimated timeframe for completion is 12-17 weeks with approximately 130 hours of timing of most projects of this nature is largely dependent on the internal team and their The project kicks off with a team visit to Roseville, Minnesota. This is when we begin to actual work time. (Actual work time is 86.7% of the total project price.) The pacing and research is conducted during this phase. We style guide as identified in the scope of work Development of an implementation plan for the newly-created tagline for use by the city. from exploring the current Roseville brand. project attended by Steve and Annie. All ability to organize meetings and approvals. But, no worries. WeÈll kindly urge you to Creative development of the tagline and will also summarize what we have found An initial community trip kick-starts the KEY DELIVERABLE are created and presented. do our field research inside the community (focus groups and tour). Steve ChandlerSteve ChandlerSteve Chandler Annie DeckertAnnie Deckert KEY STAFF move along when it becomes necessary. (Approximately (Approximately (Approximately TIMING 5-7 weeks4-6 weeks3-5 weeks 50 hours)40 hours)40 hours) Implementation Project Timing Research and Development Tagline and Style Guide PHASE Exploration Phase III. Phase I. Phase II. Tagline Plan costs are included in the above budget. Expected travel is for transportation and hotel rooms and are Our proposed payment schedule is three payments of 33% beginning with contract approval. Travel The project price for developing a tagline, style guide and tagline implementation Phase 2: Tagline and style guide development - $4,000 The breakouts are as follows: Phase 3: Tagline implementation plan $4,000 Phase 1: Research and exploration - $5,000 Additional Fees: Travel costs - $2,000 outlined in the ÅProject TimingÆ section.