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This simple, but effective, style guide will show how to use your new tagline and how to protect it. We will also include appropriate graphics standards to The final guide will <br />be provided in Word format for client markup and include, but not be limited to: Permissible <br />Tagline Development Ä WeÈve been through the creative process of developing a tagline and know the ins, outs and pitfalls for organizations. We can help guide you <br />through this process and develop a strong tagline for the City of Roseville to use ongoing. Some simple guiding philosophies about creating a good tagline: <br />as well as the overall color palette for proper use of the current Roseville logo and new tagline. <br />It should not expect to be like NikeÈs ÅJust Do ItÆ. That is ridiculous, unless youÈre willing to do what Nike did to support it. <br />It should not try to communicate everything about Roseville. That is not the purpose of a tagline. <br />maintain the integrity of the newly-developed tagline. The style guide will <br />It must reflect a sense of community pride and inspire. <br />uses of the new tagline; examples of incorrect usage; <br />The deliverables for the creative development will be: <br />be provided to you in PDF and Word format. <br />It must be simple (shorter is alway better). <br />It should be memorable. <br />It must be true. <br />Style Guide Ä <br /> <br />