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Regular City Council Meeting Monday,November 10, 2014 Page 8 City Manager Trudgeon advised that staff hadn't had direct conversations with the RVA at this point beyond their involvement in communications group discus- sion; and would need further discussion with the RVA as to their interest in changing their current tagline. Mayor Roe agreed that the RVA needed to be involved in the discussion, espe- cially with the tagline, opining that what they need may influence what was done for the entire organization. Communications Manager Bowman stated that he viewed the RVA separately as a different marketing niche, even though part of the City, and noted the effective- ness of the current RVA brand. Councilmember Willmus questioned how staff proposed to address and/or involve area foundations (e.g. Central Park Foundation); with Mr. Bowman responding that this type of feedback was all part of what a consultant would use to deliver their end suggestion. Councilmember McGehee opined that the RVA had done an excellent job of mar- keting Roseville with their own materials and tagline. However, Councilmember McGehee noted that other areas (e.g. Harriet Alexandria Nature Center, OVAL, etc.) needed unifying. Councilmember McGehee questioned the need to include Roseville University or the Central Park Foundation, when those things were community-specific, not seeking a broader draw. Councilmember McGehee opined that she would like to see things pared down, using Councilmember Laliberte's idea as a starting point. Given the current messaging that was effective, and the success of the RVA's marketing efforts, Councilmember Laliberte opined that the end recommendation after this process may be a reiteration of the current tagline. Therefore, Coun- cilmember Laliberte reiterated her suggestion that a great deal of money not be spent, even though she thought the proposed $15,000 cost was well within the private marketplace costs, she was not sure if it was a good use of taxpayer dollars if it simply ended up a spin-off of what was already used. Councilmember Laliberte noted that the City of Minneapolis had used the Minneapolis College of Art and Design for several projects, as well as other major corporations and non- profits; and opined that they were a very credible organization. Communications Manager Bowman advised that he had a call into their repre- sentatives, and expressed his interest in determining their level of expertise. However, Mr. Bowman did express some hesitation in how and which students would be assigned and needed further information on how the process worked. Mr. Bowman noted that the one consultant staff had spoken with had experience in such a process with over sixty municipalities to-date.